Warrior Ice Cream is a fictitious brand wanting to create a name for themselves in the healthy ice cream industry. Angled as an ‘outlaw’ archetype, Warrior doesn’t play by the rules which is shown in their edgy logo that combines a spray paint splatter with an ice cream cone. The graffiti theme persists throughout their brand standards and the color scheme is opposite of competitors brands to stand out on the shelves.
WARRIOR ICE CREAM | Adobe Illustrator + Adobe Photoshop | Extra Grind School | March 2019